Reality TV Star Bethenny Frankel on Risk and Entrepreneurship

In “CEO Connectors,” CEO & Founder of Skinnygirl, Bethenny Frankel and other industry CEO’s discuss in an engaging conversation the risks and challenges of creating a brand that’s authentic. With culture, social institutions, technology, and marketing changing, how will your brand adapt to it? Bethenny also pus an analogy together that sparks a debate among the CEO’s: if you’re an entrepreneur, are you able to take more risks with your brand because you don’t report to anyone? If you build a brand through storylines, your content will change as the way we consume content changes. Frank Cooper III, CMO of BlackRock sums up sage advice for brands that are looking to reach their ideal demographic, and says that if you have an authentic brand vision, that takes you further. Additionally, if you have a sense of purpose, and you believe that your brand is helping peoples’ lives, you can create content that’s meaningful to people.

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