Marvel and the Power of Podcast Storytelling for Brands

From AWNewYork 2018, in early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, Wolverine: The Long Night on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life.

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