‘Crazy’ Female Athletes, As Narrated by Serena Williams

Serena Williams took to the Oscar stage to present a best picture nominee, but it’s her other appearance during the Academy Awards that has social media in a tizzy, and in all the right ways.

In a new and very powerful Nike commercial, the tennis superstar narrates about the double standard female athletes constantly face on their way to achieving greatness.


“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional,” Williams says in the voiceover to the new Nike ad, “Dream Crazier.”

“When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.”

The 90-second spot, which debuted last night during the Oscars, features clips of Olympic champs, including snowboarder Chloe Kim and gymnast Simone Biles, hijab-wearing fencer Ibtihaj Muhammad, and San Antonio Spurs assistant coach Becky Hammon.

The new Nike ad features several action clips of Williams, who has won 23 tennis grand slam titles but who the ad suggests has been described as “crazy, crazy, crazy and crazy” because she had a baby and then returned to the sport.

“So, if they want to call you crazy, fine,” Williams says at the ad’s conclusion. “Show them what crazy can do.”

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