It’s been nearly a decade since the soft drink empire has released a new flavor of soda. That time will shortly come to an end this month. Coca-Cola will be introducing its newest flavor, Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.
The soda giant decided to launch the new flavor after noticing that sales of flavored beverages — like Vanilla Coke and Cherry Coke — were growing without substantial marketing or innovation.
“We had not touched our flavors from an innovation standpoint point — or really a messaging or marketing standpoint — for a really long time,” Carpenter said. “But, despite that, our flavor portfolio was growing” says Coca-Cola trademark brand director Kate Carpenter.
According to Carpenter, retail sales of flavored Coca-Cola beverages grew 2% through the third quarter without a whole lot of marketing. Americans are increasingly looking for variety, especially as many have stopped drinking soda as an everyday routine. Last year, Diet Coke jump-started sales after releasing four new flavors, including Feisty Cherry and Twisted Mango.
The new flavor will be available across the United States in late February.