Blackened is the End – But Not For Metallica

Metallica has a new project in the works that has the band trying out a completely different skill: distilling.

The heavy metal band announced their new self-branded liquor, named “Blackened American Whiskey” after a track on their 1988 album “…And Justice for All,” on Twitter and on their website Wednesday.

Blackened is the End - But Not For Metallica“We’re incredibly excited and super proud to introduce Blackened American Whiskey,” the site reads. “We want to show the world, and in this case especially the whiskey connoisseurs, how seriously we take this endeavor. We are obviously not just slapping a Metallica label on a pre-existing mediocre whiskey but have been working on this for the last several years and overseeing every detail from the first idea to your first taste with careful precision.”

The band is working on the project with Dave Pickerell, a master distiller who’s been called the “man behind 100 distilleries.” But, in what might be a bit of a challenge for Pickerell, this isn’t a standard-issue whiskey.

According to the press release, the whiskey — a blend of bourbons, ryes and whiskeys from all over North America — is “housed in black brandy barrels and inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey.” Metallica is calling the patent-pending treatment “Black Noise.”

The whiskey, of which each bottle will be accompanied by a playlist, will be available in stores and sold at select U.S. tour dates this fall.

Metallica next plays in San Francisco at the Concert for UCSF Benioff Children’s Hospitals fundraiser on Sept. 26, in conjunction with Dreamforce. The band will be holding a contest for free tickets to the event on their website.

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