Jessica Alba: Building a Brand in a Mobile First World

The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile and social activity now clearly drive the most time spent. How do you make your mark in this fragmented and ever-evolving landscape? Harry Kargman, founder and CEO of Kargo, leads a talk with Jessica Alba, founder of The Honest Company and Honest Beauty, and Neil Blumenthal, co-founder and co-CEO of Warby Parker, to tap the strategies they’ve used to build a brand in our mobile-first world.

https://vimeo.com/251756305

 

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