Drew Barrymore on Building a Brand in a Mobile-First World

Consumers are spending more time on mobile than any other screen, and now the ad dollars are following. But there’s more to making a brand stand out on the small screen than spend.

Actress Drew Barrymore, founder of Flower Beauty, and Harry Kargman, CEO of Kargo, share their strategies for brand building in a mobile-first world during a fireside chat moderated by Chanel Vice Chairman Arie L. Kopelman. Drew will speak to the art of cultivating a loyal consumer base, while Harry will provide insights into how great creative is the key to capturing the attention of fast-scrolling consumers.

Speakers:

Arie Kopelman – Vice Chairman Chanel, Inc
Drew Barrymore – Actress & Founder Flower Beauty
Harry Kargman – CEO Kargo

https://vimeo.com/198278992

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