Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 1)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on this highlights video of their panel at Advertising Week LATAM 2018.

https://vimeo.com/259434136

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